With 11% of people now blocking display ads and many more just turning them off, you have to work really hard to make sure people click when they see them. And the cell phone number list great display ads are all about the visuals. Don't underestimate the cell phone number list power of design. 50% of companies say that design plays a major role in their success. After all, design influences first impressions and how consumers perceive your brand. Of course, not all marketers or small cell phone number list business owners who want to launch display campaigns are design experts. So let's take a look at how you can up your design game by applying five key visual design principles to create high-performing display ads.
Structure is the cell phone number list basis of good display advertising. And there are best practices to follow when mapping your ad. According to the Interactive Advertising Bureau, display ads should "stand out from normal web page content and the cell phone number list ad unit should have clearly defined boundaries and not be confused with normal web content." They also say that ad sizing should be flexible, as people can see your ad on different screen sizes.
Google offers different ad sizes, from half-page ads to rankings to large mobile banners. The cell phone number list top three ad sizes in terms of performance are 300 x 250 (medium rectangle), 336 x 280 (large rectangle), and 728 x 90 (ranking). Naturally, your value proposition and your CTA are the most cell phone number list important. One company found that optimizing their landing page CTA resulted in a massive 245% increase in leads . This shows how critical your CTA is.
In design thinking, color is vital because it is cell phone number list used to grab people's attention and evoke emotions. People also associate your color scheme with your brand. When you think of Coca-Cola, you always think of red, for example. The cell phone number list psychology behind color is fascinating and you have to be careful when designing ads. For example, men and women have different color preferences. A study showed that the most popular colors among men are blue (57%) and green (14%); while women are blue (35%) and purple (23%).